A recent survey commissioned by Whirlpool Corporation revealed that while nearly 60 percent of consumers understand what high-efficiency (HE) means in regards to laundry appliances, almost 40 percent believe that top-load washers use more energy than front-loading machines. According to previous research conducted by the company, nearly three-quarters of American households still own top-load washing machines. In the company's most recent survey, 44 percent of consumers said they did not know if top-load washers use more energy than front-loaders and 38 percent believe that they do.
 
"Historically, front-load laundry pairs have led the industry in capacity and efficiency," said Mary Zeitler, home economist, Whirlpool Institute of Fabric Science, "but manufacturers like Whirlpool Corporation are working to offer superior energy and water savings in models to suit consumers' needs and preferences. As more families look to save on energy, water and utility costs, it is important to understand that HE washers, whether in a top-load or front-load configuration, can deliver unmatched efficiency, saving time and money in the laundry room."   
 
While there is a growing consumer demand for eco-friendly appliances, understanding HE in terms of laundry and the configurations in which it is available varies. Consumers aged 18-44 said an HE washer would be a "must have" in their dream laundry room, while consumers over the age of 45 said their "must have" would be a washer and dryer that are more ergonomically friendly. Additionally, consumers who are married or were married appear to understand eco-efficient products, more so than their single/never married counterparts.  When surveyed, 61 percent of married and 64 percent of previously married consumers said they understand what HE means in terms of laundry appliances – while only 51 percent of single/never married consumers said the same.  

For more information about the survey visit Whirlpool's website.