Duravit recently opened doors to its new headquarters for its subsidiary in Cairo, Egypt. This 3,937-sq.-ft. structure houses Duravit’s corporate offices as well as a showroom displaying the company’s latest innovations in bathroom design. “Last year, we opened a showroom in New York City and completely revamped our showroom in Paris. Egypt is now the third hub to complete this international axis, which complements the two showrooms in our home market,” said Franz Kook, chairman of the Duravit Group.

Duravit has long been engaged in a process of internationalization. Since acquiring a majority shareholding in a factory in France in 1984, the company has successively built up a worldwide network of production plants, marketing companies and sales offices, evolving at a rapid pace in the process. Today, the Duravit Group is active in more than 90 countries throughout the world. The bathroom manufacturer makes almost 80 percent of its turnover outside of Germany. In terms of volume, Egypt is the largest market for the company.























Duravit laid the foundation for this market 10 years ago when it acquired the majority shareholding in the then MISR TECH. The production capacities for both ceramics and acrylics have since expanded significantly. “In 2002, our involvement in the area of ceramics production led to a new partnership with a sister company that manufactures acrylic products. This second opportunity for Duravit is also expressed in the confidence that the Egyptian shareholders place in us. I am personally very proud of this,” said Kook.