To better serve Hispanic consumers and kitchen and bath dealers, TOTO has launched a Spanish-language edition of its website. The site offers all of the features of the company's current English-language site, including information about plumbing products, programs and services.

This new website is part of the company’s efforts to expand its presence in the marketplaces of the Americas by reaching out to the rapidly growing Spanish-speaking population. To shop for products in Spanish, customers can access TOTO USA’s homepage and click the “Español” link at its top, or they can go directly to the site.

"With this new website," said Lenora Campos, Ph.D., company spokesperson, "TOTO bridges a significant language divide and makes online shopping for our eco-luxury plumbing products more enjoyable for Spanish speakers throughout the Americas. Given the size of the Spanish-speaking population and its economic significance, we committed to providing a robust online experience and remaining culturally relevant to this diverse audience."

According to the U.S. Census Bureau, as of July 1, 2008, the United States (including its protectorate, Puerto Rico) constitutes the fifth-largest Spanish-speaking country in the world, with more than 50.9 million Spanish speakers. Worldwide, the total Spanish-speaking population equals 452,480,979. Among the Americas, North America encompasses 154,276,438; Central America, 40,982,389; and South America, 191,225,429.