K+BB Audience
For more than 50 years, K+BB has been the design resource for kitchen and bath designers, architects and other design professionals who want to stay steps ahead of their competition. From its print magazine and ever-expanding portfolio of digital exclusives, K+BB offers the kitchen and bath professional all the insight, inspiration and information necessary to succeed in today’s challenging marketplace. Not surprisingly, the industry’s best and most influential design decision-makers turn to K+BB, both in print and digital, as their primary resource for all things kitchen and bath.

 

K+BB reaches an average of 24,754 kitchen and bath industry professionals.
89% design residential kitchen and bath projects and/or specify kitchen and bath products.
91% expect product purchases and services to increase or maintain rates in 2013.

 

Readers connect with advertisers and take action
80% visit an advertiser's website after reading K+BB.
62% purchased or recommended an advertised product.
47% used K+BB to shop for products and services.

An engaged audience
63% read K+BB in print, and 25% read K+BB both digitally and in print regularly.

Their most trusted source
42% prefer K+BB over the leading competitor.
60% shared K+BB with co-worker(s).

The key decision makers
58% Owner/President/Vice President
22% Designers

Source: K+BB 2012 Reader Survey