“Get Your Pink On” With BlueStar

June 30, 2011

BlueStar has kicked off 100 days of fundraising and eBay auctions, featuring a custom-made pink gas range to benefit the Greater New York City Affiliate of Susan G. Komen for the Cure via its Susan G. Komen Greater NYC Race for the Cure charity event.

The pink BlueStar stove has a retail price of approximately $4,700 and will be auctioned on eBay. The auction ends on July 10, 2011, and 100 percent of the proceeds will be contributed to the charity. The company will also provide free shipping for the winning bidder. To place a bid, log directly onto eBay's Giving Works site and search for BlueStar, or click here.

The company will launch a series of other eBay auctions throughout the summer, which will include BlueStar products, including a $700 set of high-end cookware, and items signed by celebrity chefs such as Chef Marcus Samuelsson.

"This is our way to help to make a difference as we celebrate survivorship, honor those who have lost their battle, and most importantly, help raise funds and awareness for the fight against this life threatening disease," said Mike Trapp, VP of BlueStar operations. The newly created “Team BlueStar” is its first company-wide team, comprised of employees, distributors, dealers, customers, family and friends.

The pink range will also be part of a special 100-day tour, which will take it to appliance retailers throughout the Northeast. On Sunday, September 18, Team BlueStar will lead the range from its Pennsylvania headquarters to join teammates in New York City for the Komen Greater NYC Race for the Cure in Central Park.  

The range features a large oven capacity, a power burner with 22,000 Btus of heat, convection oven cooking and a 24-in. depth for compatibility with standard kitchen cabinetry. "If pink is not your color, you can bid on the range, and if you win, you can order it in any one of BlueStar's 190 colors, at no extra charge, and still support the cause," said Trapp.

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