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2011's Color of the Year Revealed

January 07, 2011

Pantone has announced PANTONE 18-2120 Honeysuckle as the color of the year for 2011. The vibrant reddish pink color was chosen for its encouraging and uplifting effect: a hue that can help meet the challenges of everyday life.

“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going—perfect to ward off the blues,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum.”

Honeysuckle is an eye-catching hue that works well for day and night in apparel, accessories and cosmetics. Interior spaces can be livened up with Honeysuckle patterned pillows, bedspreads, small appliances and tabletop accessories. Painting a wall in the hue will impart a dynamic burst of energy in the kitchen, hallway, bath or family room.

“The intensity of this festive reddish pink allures and engages,” said Eiseman. “In fact, this color, not the sweet fragrance of the flower blossoms for which it was named, is what attracts hummingbirds to nectar. Honeysuckle may also bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer.”

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