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American Standard Launches DXV

March 21, 2014

DXV by American Standard is a new flagship luxury bathroom and kitchen brand that celebrates and draws upon the plumbing company's history, now in its 15th decade. The DXV portfolio will launch this spring with more than 70 unique product and style offerings.

"American Standard has always been an active participant in the ongoing development of product aesthetics and design," said Margaret Monteleone, director of luxury product marketing for American Standard. "In an expression of our true heritage, we have taken the most influential design movements since our founding in 1872 and used them as a framework around which to organize the DXV portfolio of products."

DXV by American Standard is comprised of fixture and faucet collections curated into four broad movements: Classic (1880 - 1920), Golden Era (1920 - 1950), Modern (1950 - 1990), and Contemporary (1990 - today).

Each of these movements contains one or two bathroom fixture suites – tubs, toilets, sinks and lavatories – and complementary faucet collections that reimagine and reinterpret historically significant designs.

At launch, the DXV portfolio also includes a collection of kitchen sinks and fittings, as well as the AT Series, an advanced smart toilet and bidet seat that combines contemporary design with technology.

"Fixtures are the cornerstone of the DXV brand," said Monteleone. "Faucets are the complementary element. They add variety and nuance, or contrast and complexity to the ensemble, just as accessories do to a suit or dress.”
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