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Baldwin Launches “Own It” Sweepstakes and New Branding

December 03, 2013

As Millennials begin to drive residential home sales and Baby Boomers invest in building their dream homes, the product preferences among these spenders are converging. Recognizing an opportunity to meet their demands more effectively, Baldwin Hardware makes its modern debut designed to create a personalized brand experience.

The new Baldwin brand will provide designers and consumers with services and product offerings that align with their purchasing habits, including technology-driven showroom merchandising, modern product portfolios, online design tools and a range of price points.

“To be the hardware product of choice, we must confidently adapt to the changing design landscape, both embracing and forecasting industry trends,” said Mary Nichols, Baldwin group product manager. “What does that mean for our future? Concepting and developing products that accentuate the contemporary and eclectic styles that are leading the industry, while maintaining a breadth of beautifully crafted products and finishes for every design aesthetic.”

Baldwin celebrates the evolution of the brand with the OWN IT sweepstakes. Fans and followers on Facebook and Pinterest can enter the sweepstakes until December 16, 2013, for the chance to win $10,000 worth of Baldwin Hardware products as well as other prizes.
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