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Benjamin Moore Names 2013 Color of the Year

November 06, 2012

Benjamin Moore singled out lemon sorbet (2019-60) as the color of the year for 2013. Color experts at the 129-year-old paint company annually forecast upcoming color trends to help guide homeowners, interior designers and anyone who's thinking of taking on a decorating project.

"The palette is shifting from super-saturated and strong hues to softer, lighter pastel shades," said Sonu Mathew, ASID, IIDA and Benjamin Moore's senior interior designer. "It's the perfect partner for the emerging palette of freshened, polished pastels that promise to be favorites in the coming year. Additionally, it's the ideal transition color as we move from the more vibrant spectrum and mid-to-deep tone hues that we've been experiencing in home furnishings and fashions."

According to Mathew, yellow represents optimism, "and as the world seems to be gradually turning the corner on recessionary times, this whispery tint of the color is timely and evocative of the uptick,” she said. "As for the move to pastels, they convey innocence and typically have a calming influence."

The 18 other trend colors that Benjamin Moore is serving up for 2013 are being proposed in a variety of combinations. "We want to help take the guesswork out of color selection," said Mathew. "So, in proposing these combinations we're letting consumers know they can confidently choose any one color for a single or all walls, then use another for the ceiling and another for trims, moldings, and other accents."
 

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