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Companies See Change Through Websites

June 03, 2010


The Internet provides a company with a platform with which to connect with its customer base, and one popular trend in the kitchen and bath industry this month seems to be the updated website. Three different companies recently received a brand new face on the World Wide Web—Phylrich, Lutron Electronics and Bendheim Cabinet Glass.

Phylrich updated its website as part of the company's 50th anniversary celebration. The new site now offers banner-style navigation with the ability to browse by product type, collection or even by architectural style families. It also added product detail pages that suggest coordinating items and technical pages for each product containing installation guides, owner’s manuals and specification sheets.

Other new features include user-specific pages for both consumers and professionals, as well as the ability to enlarge product photos and preview all available finishes on a product before purchasing.

Lutron also revamped its website this month, creating an entirely new infrastructure, expanding search capabilities and adding customizable user features. The site was developed keeping more than 25 user groups in mind, including homeowners, interior designers, builders, electrical contractors, lighting designers and facility managers.

This is just Phase I of the redesign. Phase II will be launched within the coming year, expanding to include more global markets.

Bendheim falls right in line with its own website enhancement. It now includes more than 150 decorative glass options, including Shelving and EcoGlass categories. The site now simplifies project pricing and glass ordering as well. Users can view and compare glass safety options and order samples, while also adding their favorites to a Wish List.

Select glass types can also be viewed in actual installations on the new site, and Bendheim now includes a photo gallery of actual home-makeover projects.
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