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Consumers Are Still Looking to Save

January 11, 2012

A recent survey conducted by Harris Interactive on behalf of Whirlpool Corporation shows that consumers want to make a habit out of saving time, money and energy with their home appliances.

According to the survey 75 percent of consumers ages 18 to 34 have already taken "green" steps, but they are looking to do even more to save energy, water and money. While 78 percent are interested in monitoring their household's energy use — they're also looking for more information on how to save. According to the survey, a quarter of those interested in saving are not at all aware of the energy and water usage of their appliances.

Many consumers have already made significant lifestyle changes in an effort to save energy and money. The survey results indicated that 65 percent already use Energy Star qualified appliances and CFL light bulbs, 36 percent purchase green products when possible and 15 percent seek out green products.

And consumers seem willing to invest in saving money over time. Almost half of those who took part in the survey, 49 percent, said they would consider paying more money for an appliance if it would reduce their utility bills over time.

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