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Consumers Want More Than Just “Pretty” in the Bath

May 10, 2010

What do homeowners want in the bath? TOTO USA asked the same question. The company decided to find out what role new innovations for the bathroom have in consumers lives by conducting studies on the topic.

TOTO learned that one of the most prevalent trends with consumers today is a strong desire for innovative products, but only if they have real-world benefits, like saving water and money, reliability that leads to peace of mind for the homeowner, or better performance. As part of the recent recession, consumer confidence surveys have pointed to an unwillingness on the part of consumers to spend money on items of questionable quality or to buy something just because it is cheaper.  TOTO’s study confirmed that quality and reliability are primary drivers in consumer purchasing choices.

The studies found that 79 percent of consumers do research to know which products are the best, while 71 percent of respondents like to deal with companies who do the right thing. Additionally, 76 percent of those participating in the studies will typically buy the best products that they can afford, and 76 percent are willing to pay more today for the best quality products, because they know it will save money in the long run.
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