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Dacor Expands To Target Entry Level Luxury Consumers

April 12, 2010

In a move to increase brand awareness, Dacor has expanded distribution and will display its new competitively priced Distinctive Series in more than 320 Sears locations, beginning the week of April 12, 2010.

Dacor will continue its commitment to the independent dealer network and feels that working with Sears will strengthen the company’s business and stimulate sales across regions for all partners. The company has experienced success through its existing relationship with Sears via The Great Indoors, Allied Builder Division and Sears’ Commercial Sales. The new collaboration with Sears retail will allow Dacor to reach a larger majority of the mass premium consumer.
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