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Fixtures Living Changes Name To "PIRCH"

July 26, 2013

Fixtures Living, a retail concept specializing in lifestyle products for the home, is changing its name to "PIRCH." The official switchover occurs on August 29, 2013.  

"This is a seminal moment in the continuing evolution of our company," said Jeffery R. Sears, PIRCH's CEO. "As we expand our presence in the U.S. and touch more and more lives along the way, we feel it's important to have a name that conveys why we exist -- our purpose and our promise. "PIRCH" captures that, as it suggests an elevated experience, a place to branch out and discover new ways to 'feather your nest.'"  

PIRCH remains an independent, privately held company with plans for national expansion over the next five years. "Despite the significant change we're embarking on," said Sears, "the most critical aspects of our company will stay the same. Our management team remains fully intact, and the way we conduct business -- openly, honestly, respectfully and joyfully-- will never change."
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