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Franke Launches Partner Loyalty Program

April 20, 2010

Franke Luxury Products Group (FLPG) has launched an Authorized Reseller program with the goal to protect Franke wholesalers, showrooms, dealer partners and its customers. According to FLPG general manager Charles Lawrence, “Consumers are all familiar with brand loyalty programs that serve the brands, but we were determined to create a partner loyalty program that protects and rewards our partners who share our commitment to the creative design, quality and heritage that define 21st Century luxury.”

Lawrence, who in addition to his role with FLPG is a member of the North American Advisory Board of the Chief Marketing Officer Council, noted, “We think it’s fitting that as the brand nears its 100th birthday, Franke Authorized Resellers forms a quality-assured network of support reaching seamlessly from manufacturer to consumer.” The mutually binding agreement commits the partners to moving beyond simple order taking to the level of assisted sales and service. The partners will be distinguished by the willingness to provide proper displays, a trained sales team and pre- and post-sale service.

Consumers and end users, including builders, architects, designers, plumbers and other Authorized Resellers, will recognize the authorized marketing partners by their licensed use of Franke trademarks, while resellers operating without the Franke license are prohibited from using these symbols.
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