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GE’s Refrigerator Travels 2,000 Miles to Where Fresh Isn’t Found

June 25, 2012

GE loaded up a refrigerator from its factory in Kentucky to the back of a truck and traveled with an engineer and a chef more than 2,000 miles to a place where fresh can’t be found.

The refrigerator, along with a generator, were tethered to a pickup truck on a road trip to bring fresh food to wildlife biologist Ron Thompson in the field where he lives primarily on canned food for months on end. Chef Ben Sargent of Hook, Line and Dinner on the Cooking Channel and GE engineer Justin Berger stop at locally owned and operated alligator farms, ranches, farmer stands and a dairy to pick up the freshest food around the country to prepare a surprise fresh meal for Thompson when they reach Texas.

The journey will be documented through five webisodes and on freshpedition.com, a campaign to launch the new GE French door refrigerators. The trip is designed to illustrate how GE’s new refrigerators can keep food fresher longer.
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