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Good Housekeeping Honors New GE Profile Washer

January 21, 2011

The GE Profile front load washer with Steam and SmartDispense technology was given a 2011 Very Innovative Products (VIP) Award by the Good Housekeeping Research Institute. The washer features an “Overnight Ready” cycle that cleans clothes and gets them ready to wear by morning, right out of the washer.

“Good Housekeeping is proud to honor GE Profile’s Frontloader Steam Washer with Overnight Ready Cycle with a 2011 Very Innovative Products (VIP) Award. This represents an outstanding achievement, as the winners of our VIP Awards are chosen from thousands of products,” said Miriam Arond, director of the Good Housekeeping Research Institute, “Our VIP Award winners are products that are ingenious breakthroughs and solve everyday problems in new and exciting ways. The fact that GE’s product performed so well is extremely impressive.”
 
The washer's "Overnight Ready" cycle washes clothes, then removes so much moisture that clothes are comfortable to wear without transferring to the dryer. The cycle also helps prevent clothes from wrinkling compared to clothes that are left sitting in the washer overnight. The new cycle keeps clothes moving gently up to eight hours to remove moisture content, while two filters trap lint.
 
"Having both that fresh-from-the-laundry feeling and a couple more hours of sleep is a huge bonus for today's busy lifestyles. Now you don't have to sacrifice your sleep to get the laundry done," said Jennifer Schoenegge, GE product manager, Clothes Care. "Whether it's the kids' soccer uniforms, a pair of jeans for casual Friday, or a few dress shirts, the GE Profile frontload steam washer finishes the laundry while you sleep."

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