News

Grohe Expands Brand to Accommodate the “Everyday”

April 09, 2010

In an effort to simplify product selection and accessibility for plumbers, contractors and specifiers, Grohe is launching an array of products under the banner “Everyday Grohe.” These products are geared toward project business and more budget-conscious remodelers.
 
Expanded product offering, including faucets and showerheads, will be competitively priced and will include pieces from the Arden, Eurosmart, Concetto, Tempesta and Relexa lines. Additionally, a replacement parts kit with miscellaneous pressure-balance cartridges, single-handle cartridges and pullout spray hoses will be available in an easy-to-order package that is designed to save time and money during the ordering process and to help supply the necessary parts for any repair business.
 
Grohe has also launched a new Select Plumber Program that provides benefits and incentives, promotional opportunities, merchandising support and specialized training to help plumbers install the products easily. 
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