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Hastings Tile & Bath Signs Distribution Agreement With Sonia

April 02, 2010

Hastings Tile & Bath has entered into an exclusive agreement to distribute the Sonia line of bath products in North America and the Caribbean. Hastings will maintain the Sonia distribution and customer support facility in Sunrise, FL, and many of Sonia’s existing sales representatives will remain in place for a smooth integration.

Currently, Sonia’s line of bath vanities, storage solutions and accessories is sold worldwide in more than 90 countries. “Adding the Sonia line to our collection makes perfect sense for Hastings, because Sonia’s design aesthetic and manufacturing quality meet the high standards we look for in any product line we distribute,” said Jody Rosenberg, director of sales and marketing for Hastings. “Sonia has a strong presence in the U.S. because they have been sold here for 11 years. In fact, because we are keeping Sonia’s existing distribution channels and adding to it, we’ll be able to provide stronger customer service to Sonia customers, which is a key factor for us.”

“We are excited to be working with Hastings Tile & Bath,” said Jose Roca, CEO of Sonia. “It was important for us to find a partner whose network of showrooms included those that also had a depth of knowledge and experience selling our products, as well as our finding the right management team, and we feel we’ve found both in Hastings Tile & Bath Collection.”
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