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ISFA and IWF Announce Expanded Partnership

January 25, 2013

International Surface Fabricators Association (ISFA) and the International Woodworking Fair (IWF) have formed a partnership geared toward increasing the focus on the countertop industry for the 2014 IWF show. The partnership includes an agreement in which ISFA will work with IWF to develop a full countertop educational track for the show and a “Countertop Pavilion” that will be co-sponsored by ISFA.

The educational track will include six sessions geared toward the countertop industry and continue the full-day Countertop Symposium, which ISFA has produced for the past two IWF expos. “With so many laminate and solid surface fabricators already attending the International Woodworking Fair, it makes sense to expand upon that and open the show up to fabricators of all countertop materials,” said Rick Hannigan IWF 2014 chairman. “The new educational track will include sessions geared toward laminate, solid surface, quartz surfacing, natural stone, concrete and other countertop materials.”

The Countertop Pavilion is designed to bring new suppliers of materials, tooling, machinery, equipment and other products and services together in one area of the show for the convenience of those in the countertop industry. As part of the new focus, ISFA associate members who have not previously exhibited at the show will be afforded an exhibitor discount if they exhibit in the pavilion, and all ISFA members will receive discount admission to the show.

Additionally, ISFA will have its 2014 Annual Member Meeting at IWF and will also host a networking event for those in the surfacing industry. “We have worked closely with IWF for the past two shows and expanding upon our established relationship will provide additional benefits for our membership and for the entire surfacing industry,” said Mike Langenderfer, ISFA president. “Educational and networking events are a big part of what ISFA offers, and solidifying IWF as an outlet for increasing those programs is another opportunity to bring together the industry and improve the quality of the products fabricators offer.”

IWF 2014 will be held August 20-23, 2014, at the Georgia World Congress Center in Atlanta.
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