Kitchen and Bath Business Home >
News and Features >
News > Jenn-Air Plans for Aggressive Growth

Jenn-Air Plans for Aggressive Growth

January 23, 2014

Following a year marked by a record number of product introductions, the launch of its first showroom and significant gains in both sales and retail flooring, Jenn-Air isn’t slowing down in 2014.

"In the four years since re-launching Jenn-Air as a luxury brand, we've experienced tremendous growth and significantly outpaced the market," said Brian Maynard, Jenn-Air’s director of marketing. "But given our aggressive product plans and the improving economic picture, we have every reason to believe that 2014 will be our biggest year yet."

Plans call for introducing more than 40 new SKUs in 2014, exploring showroom opportunities in Chicago and the West Coast and adding the WestEdge Design Fair in Los Angeles to its growing roster of major design and culinary events. Product introductions will run the gamut from a built-in coffee system to new cooktops, refrigerators, slide-in ranges, dishwashers and ventilation systems.
Post a Comment
blog comments powered by Disqus
Ads by Google