News

KBIS 2011 Mixes it Up

December 03, 2010

The 2011 Kitchen & Bath Industry Show (KBIS) will offer an enhanced experience with the introduction of mobile applications, interactive and hands-on displays, and an expanded array of conferences and events.

“In response to the challenges of today’s economy, our members and exhibitors have changed the way they do business to be more productive,” said Dave Alderman, president-elect of the National Kitchen & Bath Association (NKBA). “Our goal at KBIS is to make sure we provide the most up-to-date tools and trends to help them stay successful.”

Beginning in 2010, extensive research was undertaken to help redefine the direction of the show for the future. Focus groups were conducted with hundreds of past and present exhibitors, attendees and NKBA members, which resulted in new exhibits, speakers and education, as well as a rebranded strategic position.

“Attendees and exhibitors provided invaluable insights into what they wanted from KBIS, and they will see those changes reflected on the trade show floor, in the conferences and speakers, and even in the way they can navigate the show and collaborate with each other,” said Brian Pagel, VP of the Kitchen and Bath Group for Nielsen Expositions. “We felt it was important to rebrand KBIS to mirror the significant changes in the show.”

At the upcoming show, KBIS Connect, an online scheduling and mapping tool, will allow attendees and exhibitors to plan and update meetings and classes, as well as research and review exhibits and products. Beginning in January 2011, a KBIS smartphone app will be available, and attendees will also be able to download a KBIS QR (quick response) code to access show guides and materials throughout the venue.

KBIS 2011 will be kicked off by keynote speaker Pat Croce, best known for leading the Philadelphia 76ers through their “worst to first” turnaround as the team president. The conference and education schedule will be built around the topics most requested by member and attendees, including, “Moving Your Business Digital,” by kitchen and bath technology specialist John Morgan, and “Gen-Now” by columnist and designer Sarah Reep. The NextGen Home Experience will feature two fully functioning homes: the Eco-home, with the latest products and trends in sustainability, and another highlighting Universal Design.

KBIS 2011 will be held at the Las Vegas Convention Center, April 26-28. For more information, click here
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