News

Mediterranea Bolsters West Coast Presence

July 12, 2010

Mediterranea has shored up its West Coast sales team with the addition of Gary Rapp, a 30-plus-year veteran of the tile and stone hard surfaces industry. For the last 25 years, he has served as buyer and general manager of Baja Tile in San Bernardino County, Calif., and later Las Vegas.

“What I’m excited about most is the domestic presence of Mediterranea,” said Rapp. “Mediterranea offers what I call ‘Italian-style tile produced in the USA,’ and all the benefits that come with it. Adding to this, Mediterranea has license over its own designs because Michael (Mariutto) actively designs them. In my opinion, he had a lot to do with bringing Italian-style design to the domestic market. Mediterranea led a lot of others to water, so to speak. Because the tile is made here in the U.S., the inventory requirements are a lot a thinner and this opens up a lot of other opportunities with medium-sized distributors and importers.”

Rapp will return to Las Vegas to revisit his customers in that market, and he will also work to increase the market position of Mediterranea in Phoenix and Tucson, Arizona; Reno, Nevada; Salt Lake City, Utah; Southern California and the Bay Area north in San Francisco.

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