BSH Home Appliances has appointed Chris Kaeser to the newly created position of director for Gaggenau USA. Previously Kaeser was the VP of sales and marketing for BrandSource Las Vegas Valley. Kaeser’s background also includes past roles as director of product marketing at BSH for Bosch, Thermador and Gaggenau.

As the director for Gaggenau USA, Chris Kaeser is responsible for all of the brand’s activities throughout the Unites States. He reports directly to John Iacoviello, senior VP of sales, BSH Home Appliances North America, who said, "Chris Kaeser’s extensive appliance industry experience and his brand and product marketing skills uniquely equip him to lead Gaggenau to the next level in the U.S. market."