News

Price Pfister Simplifies Name

May 27, 2011

Price Pfisterrecently renewed its brand identity and, in the process, decided to simplify its name to “Pfister.” To complement the new name, Pfister also is launching a series of new sales and marketing efforts to support the endeavor.

“Longevity, in any industry, is a result of a brand’s flexibility to evolve and grow while remaining timeless and true to its core values and identity,” said Greg Williamson, VP of sales and marketing for Pfister. “We’re embracing our century of rich history and experience, and using it to propel us forward and ensure that we continue to connect with homeowners and plumbers, and to fulfill our mission of providing lifetime quality products that help make the house a home.”

The rebrand of Pfister also includes a new logo, updated product packaging, a remodeled website, and greater engagement with consumers through social media.
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