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Whirlpool Brand Invites Fans to Flaunt Their #fridgie

May 15, 2014

Whirlpool brand has launched the #fridgie and is encouraging people to snap and share photos of the inside of their refrigerator to provide a humorous but telling glimpse into the diverse lives of today’s families – from takeout junkie to home gourmet, meat lover to green goddess.

Participants can view and submit their #fridgie by visiting, where the brand will be curating #fridgies and hosting polls and sweepstakes.

“Whirlpool brand designs products focused on what makes each family different, adapting to and sensing what they need: the way they cook, clean and entertain – the way they care,” said Jon Hall, senior brand manager, Whirlpool brand. “The #fridgie is our way of celebrating what makes families different and what brings them all together.”
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