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Duravit Opens New York City Showroom
December 02, 2008
Designed by Stuttgart-based architects Schmutz & Partner, Duravit's new 4,000-sq.-ft. showroom recently opened its doors on Manhattan's Madison Avenue, showcasing sleek bathroom and wellness products. With water as a metaphor evoking tranquility in the form of a "blue vessel," Duravit New York serves as both an exhibition space for bathroom products and a clear communication of the Duravit brand.
The showroom attempts to keep a distinctive vision of the bathroom. Situated seamlessly among its neighbors, Duravit New York transcends the traditional, defying spatial boundaries in creation of the ultimate living space for Duravit's living bathrooms, according to the company. "The bathroom is currently undergoing a major transformation as the notion of 'living bathrooms' gains momentum amongst lifestyle and furnishing experts," said Franz Kook, Duravit's management board chairman. "In contrast to the demands of everyday life, it offers modern users the desired space for relaxation and regeneration."
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