Grohe Kicks Off "Hope Flows" Program

May 17, 2010

In an effort to help find a cure for breast cancer, Grohe is sponsoring a fundraising initiative to benefit The Breast Cancer Research Foundation (BCRF). The company kicked off its "Hope Flows… 30 Minutes at a Time" program this month in conjunction with the Kitchen & Bath Industry Show (KBIS) in Chicago.  

“Everyone at Grohe has been affected by breast cancer in one way or another,” said Jeff Ackerberg, president of Grohe America.  “We have many survivors in our immediate and extended corporate family and a deep commitment to finding a cure for this terrible disease. We look forward to working with our employees, trade partners and consumers to raise much-needed funds to support the valuable research being done by BCRF.”

For every sale—through participating kitchen and bath showrooms—of Grohe Ladylux3 Plus and Ladylux3 Café kitchen faucets, the company will donate $25 (30 minutes of research time) to BCRF through the “Hope Flows” initiative. The goal is to raise $250,000 during the first year to support BCRF’s efforts. Additionally, Grohe employees, trade partners and consumers will be invited to make personal contributions to the Hope Flows campaign.

“We have created opportunities for everyone who touches the Grohe brand to participate—from manufacturing to the end-user,” said Tamara Jurgenson, Director of Product Marketing for Grohe America. “And, we’ve given our showrooms and consumers one more reason to feel good about purchasing Grohe.”
Also part of the fundraising effort, and serving as a visual icon for the “Hope Flows” campaign, is Grohe’s pink-faced Rainshower Icon handshower. Awarded the red dot “Best of the Best” design award, the handshower features a halo-shaped sprayhead in the signature pink color associated with breast cancer support.
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