Bath Planet Launched by BCI

November 22, 2011

BCI Acrylic Bath Systems is launching a new consumer brand, Bath Planet. The brand is designed to offer homeowners cost-effective and low-maintenance bath improvements for those seeking aging-in-place solutions.

Bath Planet’s tub, shower and wall systems can be installed over an existing tub and walls, and installation can be completed quickly. Bath Planet is the first consumer brand for BCI Acrylic Bath Systems and has earned the Good Housekeeping Seal.

Bath Planet is currently offering territories to entrepreneurs looking to establish a business backed by BCI Acrylic Bath Systems. With this move, the shower and tub liner installation industry will have a single brand name combining a manufacturer, a product line, authorized dealerships and territories, reliable product warranties and professional marketing support.

“The industry as a whole has suffered from a tremendous lack of consistency in terms of dealer names, products used, varied claims and, frankly, oversight of the entire process,” said Rick Hirschhaut, senior VP of Bath Planet. “What Bath Planet does is allow both dealers and consumers to have a brand and service provider they recognize and trust throughout the process.”

Dealers will operate under the Bath Planet name and receive prepared marketing and advertising support. When a Bath Planet dealer makes a sale,  the factory will be provided with exact measurements for customers’ tub, shower or wall liners. The factory produces custom fit liners that ship in days and are installed in as little as one day.



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