Benjamin Moore Aims to Revitalize Cities And Towns

July 12, 2013

Benjamin Moore has launched "Main Street Matters," an initiative to revitalize communities across North America. The campaign asked consumers around the country to cast their vote online for which 20 Main Streets should be revitalized of the more than 100 North American cities nominated.

The effort will be undertaken with the help of multiple partner organizations around the country, including Make It Right, a long-time partner of Benjamin Moore, that was founded by actor-philanthropist Brad Pitt. In addition to partner organizations, this effort will be helped by local Benjamin Moore dealers in conjunction with local municipalities, small businesses and local chambers of commerce. The effort will begin this summer, and the work on repainting these Main Streets will be completed over the next year.

"Our Main Streets are the vital hubs of our communities - and Benjamin Moore and our network of independent dealers have always been integral parts of Main Street," said David Melançon, chief marketing officer of Benjamin Moore. "This investment we're making in communities around North America is core to our business and to who we are; Main Streets make us who we are, and we're proud to honor that with this effort.

Benjamin Moore will provide the paint and supplies needed for façades, porches, railings, shutters and other exterior building trims, as well as its color experts to consult on the best choices to enhance the architectural style, regional influences and historic references in each community.

To view the cities selected to participate, visit
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