Delta’s consumer advertising campaign to launch Touch2O Technology recently won a Stevie Award for advertising at the 2010 American Business Awards, which took place in New York City.
Titled “Hands,” the campaign launched the Delta Pilar kitchen faucet with Touch2O Technology by demonstrating its functionality. It included print and online ads, as well as a television commercial that showed the faucet as a solution to the everyday problem of messy hands turning on the faucet.
“Our campaign marries vivid graphics with copy that gets to the heart of what Touch2O Technology can do,” said Susan Fisher, director, Delta brand management. “As this award indicates—not to mention feedback we receive everyday from consumers—the campaign is accomplishing our goals to build awareness for the Delta brand and our Touch2O Technology products.”
Delta also won the People’s Choice Stevie for Favorite New Product for its Proximity Sensing Technology. This is the second year in a row that the company has won the award. This technology transforms the entire faucet into a sensor. When a user’s hands approach the faucet, it automatically starts the water flow. When the hands are removed from the water stream, the faucet turns off within two seconds.
The People’s Choice Stevie is determined solely by voting on the American Business Award website. Voting was held for a month in the spring of 2010.