Homeowners in Need of Kitchen Transformation and Appliances

February 20, 2014

Americans consider the kitchen a central area in their home for family and guests, but according to a nationwide study released by LG Electronics, only 12 percent of homeowners like to show off their kitchens to visitors.

The survey of more than 1,000 American homeowners revealed that upgraded kitchen appliances are in such high demand that 95 percent of homeowners would even be willing to give up something they enjoy for 12 months. Nearly one in five of those surveyed would forgo sex, and more than one in four of those who are married would give up winning fights with their spouse to receive upgraded appliances.

The survey reveals multiple reasons for Americans' disappointment in their kitchen appliances, including:

Outdated America: 53 percent of homeowners describe their kitchen as outdated, and nearly six in 10 say they do not have all the appliances they need for this room.

Out with the Old: 69 percent plan to update their kitchen, and two-thirds of them say they will do so in the next two years.

Fridge Frustrations: More than two in three consider the refrigerator their most crucial home appliance; however, many are unhappy with their current model. Chief complaints include a lack of freezer and storage space, food spoiling before the expiration date and inefficient use of energy.

Convenience Challenges: More than half of those with ovens say they do not feature a self-cleaning function and are left having to spend significant amounts of time cleaning the appliance by hand. In addition, almost a third of homeowners say they've had to cook a meal in shifts because of a lack of cooking space in oven ranges.

The Kitchen Scapegoat: When dishes don't come out clean, 37 percent of homeowners with a dishwasher blame their appliance. Nearly eight in 10 complain this appliance doesn't leave the silverware or dishes spotless. More than a quarter of homeowners who use a dishwasher end up wiping down or scrubbing their dishes before loading them into the machine.

"We know that many consumers are unhappy with their appliances for a variety of reasons – from being outdated or mismatched to how loud or inefficient they are," said Dave VanderWaal, director of brand marketing, LG Electronics USA. "The LG Studio line was designed with consumers in mind, offering the enviable combination of performance, versatility, efficiency and a high-end aesthetic tailored to address many homeowners' kitchen challenges. With its seamless blending of style and technological innovation, this premium appliance collection adds a sophisticated yet functional elegance to the heart of the home."
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