KitchenAid’s Recipe Tab Helps Cooks Explore

April 11, 2013

KitchenAid has launched a new Facebook recipe tab as a resource for its online social community. The tab allows users to search recipes by appliance, available ingredients, courses and occasions. In addition to recipe filtering, the online option enables recipe sharing among community members and the creation of a "My Recipes" file.

"While KitchenAid would love to offer inspiration to every home cook, our initial focus is providing personalized content to our growing community," said Beth Robinson, senior manager of brand experience for KitchenAid. "And though we'll be adding new content continuously, we expect that members will play a huge role in making the tab even more useful and comprehensive."

The recipe tab currently houses more than 300 recipes from chefs and food bloggers, with a new featured recipe to be posted every other week. Robinson cites two examples of how the tab can be used for tailored searches. "Dessert lovers looking for healthful treats can select the Desserts filter in the Courses & Ingredients category and the Healthy Eating filter in the Occasions category," she said. "Sports fans using their slow cookers for game-day snacks can find recipes by selecting the Sports Party filter in the Occasions category and the Slow Cooker filter in the Products category.

Facebook community members can also submit and share their own recipes and photos using the Community Recipes application, bringing an interactive element to the new tab.

"In addition to searching hundreds of sourced recipes, home cooks can also test and provide feedback to each other's dishes, further fueling the already strong culinary conversation happening within our community," said Robinson.

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