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Laufen Expands Brand Reach

December 28, 2012

Laufen has partnered with Artexa to act as the exclusive distributor of their brand in Mexico.

“As the Laufen brand continues to gain in popularity, it is important for us to choose the right partners, particularly as we expand into Mexico,” said Mike Teresso, president of Laufen North America. “We feel very fortunate to be working with Luis de la Garza and his company, Artexa, as his focus has always been on bringing premium kitchen and bath brands and products to his customers. We are pleased that he sees Laufen as a good fit.”
 
Located in Monterrey, Nuevo Leon, Mexico, Artexa is a distributor of contemporary kitchen and bath products. Luis de la Garza, president and CEO of Artexa said, “We are all very excited at Artexa about our partnership with Laufen in México. The top Mexican architects and designers are extremely pleased to know that the Laufen brand is now available in México. Laufen is a great brand that matches perfectly with Artexa’s high-end distribution network and market segment.”
 
All of Laufen’s collections will be available through Artexa’s showroom partners. This past year Laufen introduced several new collections including additions to the Palomba Collection 2012 designed in collaboration with Roberto Palomba as well as the Living Square and Palace collections, designed by Andreas Dimitriadis of platinumdesign.
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