Lutron Kicks Off Energy-Saving Awareness Campaign

November 19, 2010

Lutron Electronics has launched an energy-saving awareness campaign with the ultimate goal of having every home in the United States replace two light switches with energy-saving dimmers.
Lutron’s efforts are multi-pronged including a new energy-saving website, which will coincide with the airing of four television commercials on the Home and Garden Television (HGTV) and Do It Yourself (DIY) networks through early 2011. The website offers educational tips, ideas and tools for incorporating Lutron products throughout a home and office.

“Lutron has been committed to saving energy since 1961,” said Chris Murray, senior VP of Lutron’s residential solutions business. “In fact, we estimate the installed base of our products already saves the nation nearly 10 billion kWh of electricity, or approximately $1 billion in utility costs per year. This latest campaign is our most coordinated effort yet to educate the public on the many energy-saving benefits of Lutron products.”
The company estimates that by installing two dimmers in place of two standard light switches in every home in the U.S., the potential annual savings could be $1.2 billion in electricity and close to 25 billion pounds of CO2—the equivalent of taking more than one million cars off the road.
“This is the kind of initiative in which everyone can play a part and make a difference,” said Murray. “Lutron dimmers start at $7, making them an affordable and stylish update to a home.”
Lutron will also be continuing its nationwide Mobile Experience Center (MXC) tour. Launched in the fall of 2009, the 43-ft. long MXC gives visitors the opportunity experience Lutron’s products first-hand. The MXC features dozens of Lutron solutions displayed in several residential vignettes. In early 2011, the MXC will be making stops in Orlando, FL; Dallas/Fort Worth, TX; Phoenix, AZ; Las Vegas, NV; Southern California; parts of New Mexico; Denver, CO; Kansas City, KS; and St. Louis, MO.

Pictured: Lutron's Maestro wireless dimmer/controller
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