Rockler Sets Goal of 20,000 New Trees for 2012

April 06, 2012

Rockler Woodworking and Hardware has committed to a goal of planting 20,000 new trees through Earth Day efforts in partnership with the Hardwood Forestry Fund. As part of an event that celebrates Earth Day on April 22, Rockler will make a donation to the Hardwood Forestry Fund for every online, catalog and retail purchase made until April 22, 2012 in an effort to plant up to 20,000 trees.

The Hardwood Forestry Fund will use Rockler's monetary donation to plant trees in the United States on public lands managed by professional foresters. The not-for-profit organization targets planting and management of commercially valuable hardwoods, including black cherry, black walnut, red oak, hard maple, hickory, ash and others. All trees planted by the Hardwood Forestry Fund are included in a management plan, harvest and regeneration schedule.

"Teaming with the Hardwood Forestry Fund helps ensure that future generations will enjoy the beauty and many uses of trees throughout the natural life of our hardwood forests," said Scott Ekman, VP of marketing at Rockler. "As the benefactors of harvested trees, our partnership to plant trees helps woodworkers understand the importance of supporting organizations like the Hardwood Forestry Fund."

For more information about the Hardwood Forestry Fund, click here.
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