Viking Targets International Expansion

November 23, 2011

Viking Range Corp. continues to grow and strengthen its position in foreign markets, and to support its overseas expansion, the company has also appointed a new managing director of international sales.

"As the global economy expands, Viking Range Corp. continues to build momentum with international growth opportunities and partnerships," said Fred Carl, CEO of Viking Range Corp. "We are extremely committed to our American-made heritage and to our growing international business. We look forward to continued expansion, allowing us to help customers enjoy the Viking culinary lifestyle around the world."

Peter Birch has been named the new managing director of international sales and will oversee all major appliance sales outside of the United States and Canada. A native of Coventry, England, Birch has held a variety of senior sales and marketing positions in Brazil, Chile and New York with Pepsi-Cola International, was VP Asia Pacific for Reebok International and an executive VP of Electrolux Asia-Pacific.

"As a key element of our international expansion, Peter brings a wealth of knowledge and experience to our company. We have great confidence in his ability to continue building the Viking global distribution channels," said Steve Ingham, COO, Viking Range Corp.

Viking currently has established distributors in 45 countries around the world and has recently added R Kitchen Appliances in the United Kingdom and LG Electronics in South Korea.
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