July 1, 2016

BSH Home Appliances Corporation is pleased to announce that Beatriz Sandoval has been appointed to the position of Director of Brand Marketing for Thermador at BSH Home Appliances in North America. Sandoval brings more than 14 years of experience within BSH and most recently held the position of Senior Marketing Manager for Thermador, where she developed and executed creative, multi-platform campaigns that propelled Thermador to be a leading brand in the luxury appliances market.

In her new role, Sandoval will be responsible for the strategic overview, development and direction of the brand, which encompasses marketing activities, creative executions, media planning, identifying market potential and driving the vision for product roadmaps.

“Beatriz Sandoval is the ultimate champion of the Thermador brand and has a strong record of innovative, results-driven leadership,” said Volker Thaens, Senior Vice President of Product and Brand Management. “Her excitement and passion for the brand, along with creative strategic thinking and unparalleled dedication makes her an invaluable part of the Thermador team and a perfect fit for the role of Brand Director.”

Sandoval began working for BSH in 2002 as Brand Marketing Manager. Her creativity, leadership and management skills have fostered strategic partnerships and brand programs that have generated significant results for the Thermador brand.