April 10, 2012

Berenson has launched five new collections inspired by and named after breast cancer survivors. Until March 31, 2013, the company will donate a percentage for each item sold in select hardware collections to Susan G. Komen for the Cure, with a guaranteed minimum donation of $25,000.

The idea to partner with Komen for the Cure came from Nancy, a 20-year employee with Berenson who discovered she had breast cancer in 2009. Berenson created a pink finish exclusively for these collections. ”We worked with five breast cancer survivors, who provided the inspiration look and feel for each collection,” said Lorne Smith, president of Berenson Hardware. “Through our continued support of this outstanding national organization, we are very proud to pay tribute to those who have been affected by breast cancer.”

The hardware collections will officially debut at the Kitchen and Bath Industry Show (KBIS) on April 24. All five breast cancer survivors who inspired the collections will be available at the Berenson booth to share their stories.

The newly introduced lines include The Brenda Collection, The Nancy Collection, The Dierdra Collection, The Laura Collection and The Betty Collection.