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BlueStar Introduces Reward Program for Design Trade Professionals


May 25, 2016

BlueStar, a manufacturer of appliances for the home, introduces a Specifier Rewards program tailored to professional designers, architects and builders who specify the brand’s cooking and refrigeration products to their customers.

The new program rewards design professionals who incorporate BlueStar products into their kitchen designs. Enrollees earn rewards for each BlueStar product specified. Participants can register for the Specifier Rewards Program at www.bluestarcooking.com/resources/rewards-program/ where they also will receive full program details.

“We value the opportunity to work more closely with designers to help create true, custom kitchen statements and to show our appreciation to them for choosing BlueStar,” said Eliza Sheffield, vice president of marketing for BlueStar. “Designers now can offer clients the unique option of a custom treatment for appliances, as they would for any element of a home design. This is a distinct service in our category and adds a point of differentiation for the designer as well.”

Designers can choose custom color matching or select from more than 750 available colors and finishes. BlueStar also allows for adding subtle details with pop-color knobs or trims in brass and copper for a personal look. To view the possibilities, BlueStar offers an interactive website tool, Build Your Own BlueStar.