July 22, 2014

The Decorative Plumbing & Hardware Association (DPHA) has announced “Into the Future” as the theme of its upcoming annual conference and product showcase taking place October 16-18, 2014, in Naples, Fla.

The conference will address existing and future customer needs that make brick-and-mortar showrooms more important to the market. The content to be presented at the show includes:

• How to teach your sales team to sell effectively in an increasingly digital world

• How to use tablets in your showroom to deliver more satisfactory customer experiences

• How to deliver compelling customer experiences consistently and convert customers into passionate fans

• Discussion of proven sales techniques, customer service strategies and social media guidance

• A product showcase featuring new products, best sellers and the latest technologies

For additional conference details, visit www.dpha.net.