Elkay Partners with Schock GmbH to Expand Granite Sink Offering

April 5, 2016

Elkay has announced a collaborative partnership with sink manufacturer Schock GmbH of Germany. The partnership is focused on expanding Elkay’s granite product line, enabling the company to introduce bold new colors and styles to the American design community. Through the agreement, Elkay will obtain exclusive distribution rights for Schock granite sink products in the U.S. marketplace that will be marketed as part of Elkay’s own granite product.

In the short term, the partnership is expected to result in the addition of five new colors being added to Elkay’s current portfolio of products, as well as 10 additional new models and configurations available in this expanded color palette as early as later this month. Later this year, Elkay’s portfolio will be further expanded. 

“We are excited about what we can achieve by collaborating with an industry leader such as Schock to expand our granite offering,” stated Ted Hamilton, executive vice president, marketing and business development, Elkay. “No other manufacturer in the world has the passion for innovation and design that Schock has. They keep their fingers on the pulse of worldwide color trends, style and aesthetics and continuously raise the bar when it comes to enhancing their products. Together, we can develop a color palette and style portfolio for the granite sinks that will be unrivaled.”