GRAFF Opens First U.S. Showroom at LuxeHome
July 11, 2016
GRAFF, the European manufacturer of contemporary bath and kitchen products, has opened its first US showroom at LuxeHome in the Merchandise Mart in Chicago. The company’s new flagship showroom joins more than 35 boutiques featuring kitchen, bath and building products from globally recognized brands. Located in suite 103, the space features GRAFF’s latest series of bathtubs, sinks and vanities along with the brand’s core faucets, showers and accessories.
GRAFF‘s showroom theme, “Art of the Bath Gallery,” is a concept developed by Italian product designer Davide Oppizzi in collaboration with DCube Design. Oppizzi was inspired by the beauty of art masterpieces and the reinterpretation of classicism and tradition into contemporary form. The gallery displays five iconic artworks reinterpreted by photographer Vincent Calmel. Each area of the showroom is customized with a Calmel piece and a product collection to complement it. The result is a vibrant canvas depicting items from the latest collections.