KBB

KBB

News: 

Lakisha Woods Named NAHB Chief Marketing Officer


March 11, 2015

The National Association of Home Builders (NAHB) recently announced the promotion of veteran staff member Lakisha Woods, CAE, to chief marketing officer.

This position will oversee all revenue-generating programs unrelated to NAHB’s International Builders’ Show exhibit space sales. Such activities will include sponsorship sales and partnerships with national companies. The position will also identify new business opportunities and handle NAHB branding and public image initiatives.

“Lakisha Woods brings a wealth of expertise to this important leadership position,” said Jerry Howard, NAHB’s CEO. “Increasing non-dues revenue and managing our brand are critical ventures, and I have no doubt Lakisha will excel in these capacities. She inherits an exceptionally talented staff, who are equally committed to serving NAHB and our members.”

Woods assumes this position after 10 years as vice president of NAHB’s publishing and affinity programs. In this capacity, she and her team developed member benefit programs, created and sold online subscription services and published resources for home builders. Prior to joining NAHB, Woods was the executive director of marketing and e-business for the Associated General Contractors of America.

“NAHB has long been the recognized leader for housing advocacy,” said Woods. “I now have the privilege of working with a collaborative and professional team to further the NAHB brand while delivering real value to builders, remodelers and home buyers.”