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Nielsen Survey Reveals Increase in Residential Painting Projects


May 25, 2016

In the spirit of National Painting Week, Sherwin-Williams partnered with three professional designers to design a room: Vanessa Deleon (bottom), Karrie Kelly (top left) and Tyler Wisler (top right).

Homes and communities across North America are preparing for a bold and colorful new look, as Sherwin-Williams kicks off its fifth annual National Painting Week, which runs from May 22-30, 2016.

According to a new survey conducted by Nielsen on behalf of Sherwin-Williams, the timing for National Painting Week couldn’t be better. More than half of all homeowners surveyed said they plan to take on a painting project in the next 12 months, and nearly three out of four state there is a positive emotional impact after painting a space. Sherwin-Williams is making it easy for homeowners to follow through on their plans with a National Painting Week sale and by helping them find the right colors, paint and tools.

In addition, during National Painting Week and throughout May, thousands of Sherwin-Williams associates across North America will be volunteering to refresh more than 275 locations in need of a fresh coat of paint, such as community centers, parks and historic landmarks.

Renowned architect and interior designer, John Gidding, will be joining Sherwin-Williams by participating in a community project and offering tips about how to make bold impressions. DIY bloggers and design professionals will also be sharing their inspirational ideas in the form of before-and-after reveals and project renderings.

“I’m thrilled to be partnering with Sherwin-Williams again this year to help inspire consumers to make bold impressions with paint, while also making a difference in local communities,” Gidding said. “Homeowners know that even simple projects can make a big transformation in homes and communities, and we’re looking forward to sharing tips, tools and inspiration to help get them started.”  

Sherwin-Williams will be partnering with local affiliates of the Boys & Girls Clubs of America and Canada, and will be donating the paint and supplies for these projects. Painting contractors and builders are also participating in several community projects along with the teams from their local Sherwin-Williams stores. They will be sharing expertise and offering promotions in celebration of National Painting Week as well.

Survey reveals homeowner sentiment is high for projects

The Sherwin-Williams National Painting Week survey conducted by Nielsen revealed insights into homeowners’ mind-sets when it comes to painting projects and future plans, notably showing that most homeowners (56 percent) are planning to paint an area in their home in the next 12 months. Among key findings from the survey include:
•    Most homeowners (59 percent) are confident when considering a painting project  
•    Nearly three quarters (74 percent) of millennial homeowners plan to paint an area in their home in the next 12 months
•    When asked how best to make a room stand out, nearly half (44 percent) of respondents chose painting an accent color on one wall
•    Almost three in five homeowners (59 percent) said they’d be willing to spend more than $100 on a DIY painting project
•    Among homeowners who have worked with a painting contractor in the past, 70 percent are planning a painting project in the next 12 months
•    For some homeowners, it may be time for a door refresh, as the survey also indicated that nearly a quarter (24 percent) haven’t had their front door painted in six or more years

“I’ve worked on many projects and above all, I’ve learned that there are endless ways to make a sophisticated, bold impression in your home and that small changes can make a big impact. With only 1 gallon of paint and a little time, people can achieve a positive, lasting outcome they’ll appreciate and enjoy for some time,” Gidding said.  

In celebration of National Painting Week, Sherwin-Williams will be offering 30 percent off its branded paints and stains, and an additional 20 percent off wallpaper, from May 22-30.