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Noritz Revamps PROCard Incentive Program


June 7, 2016

Noritz America recently unveiled an upgraded version of its 13-year-old PROCard trade incentive program, going beyond rebates-for-purchases to offer a robust lead-generation service for plumbing and HVAC contractors. The overarching goal of the revamped program is to deliver more sales leads more quickly to installers and technicians in the field, better enabling them to grow their businesses through tankless water heaters.

“The power of this new program is in how it allows any contractor — regardless of company size — to build a higher marketing profile in his locale by more aggressively pursuing tankless water heater installation and service work,” explained Jason Fleming, marketing and customer care manager at Noritz.

Contractors will be able to receive and respond to consumer leads at the PROCard.Noritz.com website, using any digital device: tablets, PCs, Macs and smartphones. However, the key aspect of the new program is the new PROCard app, which will deliver leads to a contractor’s cell phone more quickly, so that he can, in turn, respond with equal speed — both to Noritz and to the prospective customer.

A vital component of this new program is the ready availability of qualified, homeowner sales leads. Noritz currently receives several thousand leads per week through a variety of channels: telephone, emails, online chat, advertising and trade show and home show exhibits. All such leads, regardless of source, will now be routinely processed through a single program: PROCard.