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PIRCH to Open at Atlanta’s Lenox Marketplace


December 15, 2014

Lenox Marketplace is welcoming its latest retail partner, PIRCH, at a ribbon-cutting ceremony on December 13. The 27,000-sq.-ft. store is PIRCH’s seventh location in the country and its first East Coast store.

PIRCH focuses on experiential shopping, selling appliances, home decor and lifestyle products in showrooms that encourage customers to be hands-on through cooking demonstrations, interactive displays and special events. Product lines feature indoor and outdoor kitchens, laundry appliances, bath fixtures, personal wellness systems and all things for the home.

“PIRCH is a perfect addition to Lenox Marketplace and the Buckhead retail scene,” said Jodie Mclean, president and chief investment officer of EDENS, a retail developer and Lenox Marketplace owner. “At EDENS, we strive to work with the best retailers in the country, and PIRCH is no exception. After expanding our presence in Atlanta over the last few years, we look forward to a future of providing great shopping experiences to this energetic, dynamic community.”

“We are incredibly grateful and proud to be serving one of America’s most vibrant cities,” said Jeffery R. Sears, PIRCH CEO. “PIRCH has created an entirely new retail experience, providing guests with a far more intimate, intuitive and engaging way to realize their dreams.”