Unilever Acquires Blueair
August 18, 2016
Blueair, a world leader in air purifying solutions with acclaimed leading-edge filtration technologies and design, has announced its acquisition by Unilever. Blueair founder Bengt Rittri said the acquisition will enable more people to protect their health by using Blueair air purifiers to remove indoor airborne contaminants such as hazardous PM2.5 sooty particles, allergens, chemicals and viruses.
“We are saying yes to leveraging the help of Unilever – one of the world’s most admired corporations for its sustainability practices – to help Blueair take the next step to become a truly global provider of its health-enhancing air purifiers,” said Rittri. “Moving forward, Blueair will be geared to help potentially billions of people, rather than millions, to create safer, healthier indoor environments as air pollution rises worldwide.”
Rittri launched Blueair 20 years ago with the mission to start a clean air revolution by bringing people beneficial indoor air purifiers.
“This mission remains embedded in Blueair today as we continuously work to elevate people’s health and wellbeing in a world where WHO says air pollution is now the world’s largest single environmental health risk, killing around 7 million people in 2012 alone,” he said. Rittri noted that according to the UN organization more than 80 percent of people living in urban areas that monitor air pollution are exposed to air quality levels that exceed WHO limits.
Demand for air purifiers has grown swiftly in recent years as awareness has risen about the multiple health and wellbeing risks posed by poor air quality at home and work. One landmark U.K. study published this year said cradle-to-grave exposure to air pollution can contribute to cancer, asthma, stroke and heart disease, diabetes, obesity and dementia, for example.
Blueair will continue to operate under its existing brand name in all its markets, including Sweden, China, the United States, Japan, South Korea and India. Terms of the deal were not disclosed. The transaction is subject to customary regulatory approvals. Livingstone advised Blueair in the transaction.
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