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Vauth-Sagel Opens Showrooms in Hong Kong and Moscow


January 5, 2017

As part of its strategy to open new showrooms in key target markets, storage systems brand Vauth-Sagel has launched locations in Hong Kong and Moscow. These showrooms will serve as forums for dialogue with customers, architects, designers and journalists.

Established more than 50 years ago, the owner-managed, family-run company now collaborates with almost all of the major German kitchen manufacturers such as SieMatic, Häcker Küchen, Nobilia and Nolte Küchen. Over the past few decades, Vauth-Sagel has become a development partner for leading companies throughout the world. The company plans to successively open new showrooms in key core markets in order to intensify its close cooperation with the customers in the respective markets.

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For the Asia-Pacific region, the company has chosen Hong Kong as the location for its showroom. It can be found near Victoria Harbour, and Vauth-Sagel’s latest product innovations have been on display there since October 2016. The company’s showroom in the important Russian market is centrally located in Moscow. Both of these showrooms focus on the dialogue with visitors and are therefore unique in their markets. The grand openings, attended by numerous industry customers, designers, journalists and other industry representatives took place in late 2016.

“With our new showrooms in Hong Kong and Moscow, we will continue to expand our international presence,” said Vauth-Sagel Managing Director Claus Sagel. “In keeping with the company credo, ‘Think global – act local,’ we intend to be represented in key markets with our own teams and showrooms in order to liaise even more directly and intensively with our customers. For us, the showrooms are the first step towards gradually increasing the awareness of our brand in these very important regions.”