October 7, 2016

WarmlyYours Radiant Heating, a longtime FloorExpo supply partner, will now be a partner to all FEI Group divisions.

FEI Group, the nation’s largest network of interior finish contractors and industry showrooms, is made up of four divisions, including Home Solutions by FloorExpo and MultiFamily Solutions by FloorExpo, for which WarmlyYours has previously been a supply partner. In August of this year, WarmlyYours, an electric radiant heating company that specializes in a wide range of radiant products including floor heating systems, was made a supply partner for FEI Group’s remaining two divisions, KBx and Kitchen & Bath Alliance (K&BA). KBx is the largest association of cabinet and countertop dealers in the country and K&BA is a national group of kitchen and bath showrooms.

Among other services, such as marketing assistance and online training, FEI Group offers its members access to exclusive supply programs from various partners. With the addition of WarmlyYours to the list of vendors, KBx and K&BA members will have even greater access to affordable electric floor heating systems and décor-enhancing radiant heating products like stainless steel towel warmers, sleek infrared radiant panels and discrete mirror defoggers.

The wide array of radiant heating products was just one of many reasons that led to the selection of WarmlyYours as a supply partner for all divisions of FEI Group, according to the head of the group’s Kitchen and Bath Alliance division, Eddie Schukar.

“Radiant heating is one of the many valuable options that our members can take advantage of in order to increase their sales,” said Schukar. “In this competitive marketplace, our members need to have access to solutions for customer problems that are practical, affordable and compelling—all things that the WarmlyYours product-line consistently delivers.”

According to Elodie Pasek, the director of business development for WarmlyYours, the group already shares a lot of existing connections with the company, including a nearly 20-year relationship with Schukar.

“We are happy to start this journey. We believe that the best is still to come in regards to showcasing radiant heating solutions in the kitchen and bath industry,” said Pasek. “We’re thrilled to be able to join forces with Eddie and his team.”